Mobile advertising firm StrikeAd has released a whitepaper entitled Mobile Privacy Demystified: Tracking and Privacy – Myths, Myth-busting and Solutions. The whitepaper seeks to educate advertisers on how to track mobile downloads and target consumers effectively, while remaining compliant with new EU privacy legislation.

The whitepaper examines the different options available to advertisers to ensure consumer details are kept private. The legislation is designed to protect individuals from being tracked without their consent, and requires third parties to explicitly ask the user to allow the cookie to be set initially, so many sites and apps will have to facilitate this. The whitepaper explains how advertisers can do this without losing the ability to track downloads, and retain the ability to target consumers effectively, without compromising their personal data.

“We wrote this whitepaper ahead of the regulations coming into force in just over two months, to help inform advertisers looking to tighten up their privacy in mobile campaigns, and particularly to provide practical applications to stay compliant,” says StrikeAd CEO, Alex Rahaman. “We hope this document will help our agency clients to understand the different regulations in place across Europe, and to ensure they are ready when the deadline comes around.”

The whitepaper is available as a free download here.