A new report from YouGov SixthSense into the handsets and apps market has revealed that while the Apple App Store is still the most popular choice for handset users when downloading apps, a disproportionately high number of 18-25 year olds download apps from BlackBerry App World.

YouGov surveyed 4618 UK adults aged 16+ online between 21 and 26 April for its SixthSense Handset and Apps report. The study underlines the fact that while the App Store and Android Market are most likely to cater to older clientele, BlackBerry App World is popular among young adults, with 27 per cent of 18-24 year old app downloaders using the site – well above the average (14 per cent) of all app users who also use Blackberry App World. Meanwhile, of those within the 18-24 age-bracket, women (38 per cent) are far more likely than men (17 per cent) to opt for BlackBerry apps.

The YouGov SixthSense report also calculates the rate at which apps are downloaded by handset users. Of those who say they have ever downloaded an app, a third says that they did so within three days prior to contributing to the YouGov report. Meanwhile, over a quarter (27 per cent) did not download an app within the four weeks immediately preceding their participation in the study.

In terms of the quantity of apps downloaded, 48 per cent of those who have downloaded apps in the past say that they currently have between one and 10 apps; 30 per cent say they have between 11 and 30 apps; while 8 per cent have hoarded 51 apps or more. Of the number of downloaders, only 44 per cent say they have paid to download an app.