Weekly free lifestyle magazine Stylist has partnered with Blippar to create its first AR-enabled issue. The cover of its  Olympic edition features the Great Britain synchronised swimming team, which can be scanned using the Blippar app to trigger an overlaid video bringing the cover image to life.

The issue also contains a range of content – including video, social media and voting functionality, and an Olympic medal leaderboard which will be updated on a daily basis – accessed by scanning the relevant pages.

“We knew we wanted to do something really special to mark the Olympics, and when we spoke to the Blippar team it became apparent they could help us create something innovative that would totally engage our readers and celebrate this incredible event,” says says Stylist editor Lisa Smosarski. “The Blippar team wanted to create something totally new and useful for readers. It wasn’t just about looking pretty, but creating stimulating interactive content that Stylist readers will want to discover. It’s a whole new way to explore Stylist.”