Newsletter

Submit your nominations for our Best of the Decade Awards

David Murphy

To celebrate the 10th anniversary of the Effective Mobile Marketing Awards, we have created four ‘Best of the Decade’ categories to celebrate the best work over the past 10 years in which the Awards have been running.

The first of these is the Most Effective Mobile Marketing Campaign of the Decade, which seeks to find the very best mobile campaign of the past 10 years. To enter this category, simply submit your entry in the usual way, and it will be judged, like all the other categories, by our Judging Panel.

The other three categories are slightly different. They are:

Mobile Marketing Agency of the Decade

Mobile Marketing Brand of the Decade

Disruptor of the Decade (company or person).

For each of these categories, we are looking for nominations. Once these are in, we will come up with a shortlist, and this will be put out to an industry vote to choose the winner. To nominate a company (or person), including your own company, for any of these awards, simply email [email protected] explaining which category you are nominating in, and include a paragraph in support of your explanation. This will help when it comes to the shortlisting process. There is no cost to nominate for these three categories.

The deadline for nominations for these categories is 12 July, but why not do it now. Just drop us a line to [email protected] with your nomination, the category, and the supporting paragraph explaining why you are nominating this company or person.

The entry deadline for the main awards is midnight UK time Friday, 26 July 2019, with an Early Bird deadline two weeks earlier, Friday 12 July. The cost to enter an award is £180 plus VAT per submission. There is a 50 per cent discount to enter any campaign into additional categories after the first category. There is also a £30 discount per entry submitted before the Early Bird deadline.

You can find full details of the Awards, including these special categories and the regular ones, plus all entry deadlines and prices here.  We look forward to receiving your entries and nominations. In the meantime, here’s the full list of categories:


Most Effective Mobile-first Service


Most Effective B2C App


Most Effective B2B App


Most Effective Voice Assistant App


Most Effective Chatbot Solution


Most Effective Launch Campaign


Most Effective CRM Campaign


Most Effective In-app Advertising Campaign


Most Effective Integrated Campaign


Most Effective App Install Campaign


Most Effective Location Campaign


Most Effective Programmatic Campaign


Most Effective Brand Campaign


Most Effective Social Campaign


Most Effective Use of Video


Most Effective Performance Marketing Campaign


Most Effective Augmented Reality/ Virtual Reality Campaign


Most Effective Search Campaign


Most Effective Cross-screen Campaign


Most Effective Messaging Campaign


Most Effective RCS Campaign


Most Effective Email Campaign


Most Innovative Campaign


Most Effective Use of Data


Most Effective Anti-fraud solution


Most Effective Retail/FMCG Campaign or Solution


Most Effective Charity Campaign or Solution


Most Effective Travel & Tourism Campaign or Solution


Most Effective Entertainment Campaign or Solution


Most Effective Automotive Campaign or Solution


Best of the Decade Awards:


Most Effective Mobile Marketing Campaign of the Decade


Mobile Marketing Agency of the Decade 


Mobile Marketing Brand of the Decade


Disruptor of the Decade