Restaurant chain Subway has selected Velti as its mobile technology provider. Subway will use the Velti platform worldwide, becoming one of the first global franchise organizations to consolidate on a single mobile platform.
“We see enormous potential in our mobile campaigns, and look forward to delivering a more robust experience with Velti,” says Joost Zimmerman, director of digital marketing at Subway. “Our goal is to utilize mobile marketing as a highly personal and direct way to reach our customers, and give them access to Subway at any time, wherever they are.”
Velti’s mGage platform will be used to launch transactional mobile marketing programs that allow consumers to order meals from their phones for pick up at the nearest Subway restaurant. In addition, through a new mobile app and mobile site, it will enable them to access key information, including menus, nutritional details and store locations. “Subway is poised to set a new standard in mobile marketing,” says Velti CEO, Alex Moukas. “The penetration of mobile devices worldwide, coupled with Subway’s presence in more than 90 countries will allow Subway to implement innovative global and local campaigns to drive in-store traffic, customer loyalty and brand engagement.” 
Subway’s mobile marketing activity will launch in more than 24,000 Subway stores in the US this summer, with global rollout planned for later in 2011 and through 2012.
