Hospitality brand Sugar Hut, which owns a portfolio of clubs, bars and restaurants across the UK, has partnered with mobile gambling firm Probability to launch its own mobile casino offering.
Sugar Hut Mobile Casino, launching today, offers a selection of real-money slot, bingo and casino games, powered by Probability's Halley gaming platform, on the mobile web.
Sugar Hut claims it is the first brand of its type to launch a mobile casino, and is taking advantage of the fact that its customer base lined up with the typical player demographic.
“Over the past 12 months we’ve noticed a growing appetite from companies that have traditionally sat outside our world, who recognise mobile gambling as a means to open up new revenue streams into their businesses,” said Probability CCO Michael Byrne. “The partnership enables Sugar Hut to deepen brand engagement and drive loyalty by delivering fun, entertaining mobile games that give their customers the opportunity to win real money.”