WATCH: Chris Hemsworth teams up with Supercell for Squad Busters game launch

- Thursday, May 30th, 2024
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Mobile gaming company Supercell has launched its first global game in over five years, Squad Busters, with the help of a star-studded lineup.
The campaign features celebrities including Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli’i Cravalho, who embody the personalities of iconic Supercell game characters featured in the mobile game.
The campaign begins with a man being woken by Masked Singer’s Ken Jeong, who stars as a chicken, surrounded by five characters from Squad Busters.
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Meanwhile, Chris Hemsworth plays the Barbarian King, Christina Ricci stars as a witch, whereas Will Arnett becomes a friendly lumberjack named Greg alongside Auli’i Cravalho who plays Shelly.
In a series of comical scenes directed by Jody Hill, the celebrity cast accompanies the gamer, who they have been following all day, to a job interview, into a toilet cubicle, and crams inside a car for a Carpool Karaoke-style rendition of Nickelback’s classic “How You Remind Me.”
Meanwhile, Seth Phillips, also known as Dude With Sign, also makes a brief cameo during the battle to “appeal to a younger audience”, the gaming giant stated.
Squad Busters is Supercell’s first global game launch in over five years. According to the company’s internal analysis, the game has achieved 40 million pre-registrations.
Supercell CEO, Ilkka Paananen, said: “After an incredible response to the global announcement of Squad Busters, we’re thrilled that players worldwide will all now be able to enjoy the game! Our game teams have a massively high-quality bar for releasing new games, which on the flip side means they kill most of the games they work on.
“This has meant we haven’t launched a new game for over five years. That’s why this moment, the launch of Squad Busters, feels so special! I want to thank the Squad team for their amazing work, which has led to the release of a new, incredibly fun game for our players worldwide to play.”
Paananen added: “To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life really is more fun when you’re with a squad.”