Survey Reveals Appetite for Operator VoIP Services

18% of adults in the UK with a mobile phone would be interested in a mobile VoIP service offered by their mobile phone operator, and 11% of people who have downloaded a VoIP application onto their mobile phone use it daily, according to a YouGov omnibus survey of 2,255 adults in the UK. The survey was commissioned by Kineto Wireless, which supplies solutions that enable delivery of mobile services over broadband.
Additional highlights from the online survey conducted between 28 August and 1 September 2009 include:

  • 39% of those who have downloaded a mobile VoIP application use it for low-cost international calling; 19% use it to bypass international roaming charges when travelling
  • Of the respondents who have downloaded a VoIP application, 11% of people living in London have downloaded VoIP, the largest metropolitan area included in the survey.
  • 21% of 18-24 year olds from those polled use their VoIP application on their mobile phone daily, compared to a national average of 11%.
  • 84% of survey respondents who have downloaded a mobile VoIP application have selected Skype.

Mobile VoIP applications are becoming increasingly important to mobile phone users and the market is growing, says Kineto Wireless Vice President of Corporate Marketing, Steve Shaw. These results show us how people are using mobile VoIP applications, and operators have the opportunity to drive new service offers based on growing consumer demand.
In an August 2009 Unstrung Insider report, Industry Analyst John Blau wrote:
Sooner or later, mobile operators will be forced to deploy their own VoIP services. In a decade or so, mobile VoIP services will be as ubiquitous as the circuit-switched telephony we use today.
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of specialties, including consumer markets, financial services, public sector, technology and telecoms and media. The company operates a panel of about 250,000 UK members, representing all ages, socio-economic groups and other demographic types.