Suzuki Dealer Mobile Site Helps Boost Traffic by 45 Per Cent

The UK’s largest Suzuki dealer has launched a mobile site to take advantage of the increasing numbers of serious buyers searching for a new car on their mobile.

The mobile-optimised search function on the Luscombe Suzuki site makes it easy to filter through the large range of cars on offer. Users can view potential vehicles in a moving image gallery with details of the car and how to buy it clearly displayed.

More than half of the sites mobile visits come from unpaid search, mostly from new visitors browsing from 50 different mobile devices. The site has supported an increase in online traffic of more than 45 per cent.

A survey by Trader Media Group last year found that 70 per cent of mobile browsers are ready to buy as soon as they find the right car, with 23 per cent on the lookout for cars to view on the same day.

Robin Luscombe, MD of Luscombe Suzuki said, “With an increasing number of customers visiting our site using their mobile phones it is essential that we deliver a great customer experience.”

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