Swantee Steps Down as CEO of EE
- Monday, January 4th, 2016
- Share this article:
UK operator EE has confirmed that CEO Olaf Swantee will be stepping down shortly after the companys acquisition by BT is finalised.
Swantee has led the telco since September 2011, back when it went by the name of Everything Everywhere and led the launch of the EE rebrand and its eventual replacement of the Orange and T-Mobile brands.
“As we approach the imminent completion of the deal with BT and the start of an exciting new chapter for EE, I’ve taken the enormously difficult decision to step down from my role as CEO, and pursue new opportunities,” said Swantee. “I am immensely proud of the past four and a half years, creating, launching and growing EE to the exciting business it is today.
“To leave EE is probably the hardest decision of my career, but I feel the time is right for me to hand over for the next exciting chapter of EE’s incredible journey.”
He will be replaced by Marc Allera, who will lead the business as part of the BT Group once the £12.5bn deal, currently pending CMA approval, finally closes. Currently EEs chief commercial officer, Allera joined the company around the same time as Swantee, in September 2011.