Preference Choice Publication

Swisscom Gets Sporty with Mobixell

David Murphy

Mobixell Networks, which provides mobile multimedia and advertising solutions, has revealed that its latest platform offering with Swiss mobile operator, Swisscom, has gone live. It will see Swisscom deliver live video and audio streaming over GPRS, in time for the anticipated surge in demand around the Euro 2008 football tournament, and the Olympics. Using Mobixells Mobile Webcast solution, Swisscom can deliver real-time Mobile TV and video-on-demand to ensure a sustained connection even when the network reaches capacity or reception quality deteriorates.
Mobixells Mobile Webcast solution performs real-time adaptation, so that irrespective of the handset device being used or variable wireless network conditions, the user experience is always optimised. In addition to providing continuous streaming, it also has the ability to reduce the stall duration when the user hands-off from a high-bit rate connection (e.g. UMTS) to a low bit-rate (e.g. EDGE or GPRS) connection. Mobixell says that  Mobile Webcast facilitates the introduction of new video services, from video-on-demand and live channels through to Internet video, simply and at optimal quality. 
Mobile Webcast also opens up the opportunity for mobile advertising as ads and branding can be added to the video streams. Recent research from Jupiter has estimated that mobile Internet advertising revenues in Europe will grow to 1.3 billion (1 billion) in 2012, with mobile video the second highest contributor to this total.
Major sporting events, such as Euro 2008, typically require dealing with peaks of cellular traffic, as high volumes of people gather in one area, all using their phones for a variety of different services, says Swisscoms spokesman, Christian Neuhaus. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during Junes European football tournament and the Olympics. Mobixells efforts will help provide our customers the best Mobile TV experience possible.