Swrve Lands $10m Series B Funding for Automated App Marketing
- Sunday, September 21st, 2014
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This brings the total capital raised by the company to $22m, which Swrve says it will use to accelerate its global expansion, continue building out its platform and make hires in sales, marketing and engineering.
Swrve’s platform provides A/B testing and analytics for app publishers which can be used to roll out automated campaigns incorporating push notifications, in-app messages and native content editing. Its clients include Activision, Warner Brothers and EA – all notable publishers of mobile games, though the company has recently been working to its focus, boasting a 10x increase in non-game app customers in the past year.
The funding round was led by Acero Capital, along with existing investors Atlantic Bridge and Intel Capital, and Acero general partner Rami Elkhatib has joined Swrves board of directors.
“As our conventional understanding of eCommerce becomes increasingly obsolete, and more and more consumers conduct business via mobile devices, it is platforms like Swrve that will control and grow the consumer relationship,” said Swrve CEO Christopher Dean, who was appointed in June from a background at Skype and Urban Airship.
“Our vision is to orchestrate the messages and content around data and increase the retention of users to make them lifelong customers,” Dean said. “We are moving to non-technical customers in a wide variety of markets and this capital will enable us to reach them quickly and efficiently.”