Mobile marketing engagement firm Swrve has closed a $30m (£19.8m) funding round.

Swrve says it will use the funding to continue the company’s global expansion and market-leading product innovation – but at least some has gone towards the acquisition of data automation platform Adaptiv.io, which it bought for an undisclosed amount.

Driven by this acquisition, Swrve has launched Swrve Amplify, a platform for building multichannel marketing campaigns informed by real-time data streams.

The funding round was led by Evolution Media Partners and the Ireland Strategic Investment Fund, along with existing investors Acero Capital and Atlantic Bridge.

“Swrve solves real problems for real mobile marketers,” said Marco DeMiroz, MD of Evolution Media Partners, who will be joining Swrves board of directors. “We’re thrilled to be investing in Swrve, which is helping to make marketing more powerful, more relevant, more targeted and more effective than ever before, revolutionizing how some of the biggest brands in the world interact with their customers.”