Preference Choice Publication

Synchronica Launches SimpleMail Push Email Solution

David Murphy

Synchronica Plc, which provides mobile email and synchronization solutions, has unveiled Synchronica SimpleMail, a consumer push email solution that it says brings mobile email to almost 100% of handsets in use today. Based on technology from the recent acquisition of former competitor AxisMobile and available immediately, Synchronica SimpleMail extends the addressable market for push email to even the most basic handsets, making it an ideal service for mobile operators in emerging markets.
Synchronica has already signed license agreements for the new technology with two mobile operators in emerging markets and has received an expansion order from a mobile operator in Russia/CIS for additional licences.
Forecasts point to emerging markets as a breakthrough area for mass market mobile email. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets, where PC and fixed-line penetration is low.
Synchronica SimpleMail includes email-to-SMS and email-to-MMS gateways and a clientless solution for WAP/XHTML browser access. It also features the patented Optimizer transcoding gateway which reduces the size of pictures and allows a large variety of attachments, such as Word, Excel, and PowerPoint documents to be displayed on feature phones that would otherwise be unable to support this functionality. Users can register for the service from their mobile handset, rather than having to register via a PC. Synchronica says this is a key benefit in emerging markets, where broadband connectivity is rare.
Synchronica SimpleMail offers support for DOC, ZIP, PDF, MPEG, MP3, and HTML attachments, and supports Gmail, Yahoo Mail, MSN Hotmail Plus, and any POP3 or IMAP4 mailbox. Other features include real-time device auto-detection; multi-lingual support (English, Cyrillic, Chinese, Arabic and Kanji); and support for multiple email accounts on one device.
There are more than 3.5 billion mobile users and more than 2 billion mailboxes in use worldwide, says Synchronica CEO, Carsten Brinkschulte. Our mission is to bring mobile email to the mass market on the widest range of devices. Synchronica SimpleMailextends our reach from Smartphones and feature phones right down to even the most basic of handsets. This is a key proposition for emerging markets.
For a free trial of Sunchronica SimpleMail, click here.