Synchronica plc, which provides next-generation mobile messaging services, has acquired Iseemedia, a Canadian-based developer of mobile service and content delivery platforms. The acquisition brings Synchronicas total addressable market to 853m subscribers worldwide.

Synchronica says the acquisition forms part of its strategy to become the leader in next-generation mobile messaging solutions in high-growth emerging markets, with Iseemedias strong presence in India, the worlds second largest mobile market, of particular strategic importance to the company.

Synchronicas award-winning products are currently in use by 40 mobile operator customers worldwide. Its flagship product, Mobile Gateway, provides push email and synchronization, instant messaging (IM), social networking services and web feeds to consumers and business users, regardless of the type of handset they use.
Iseemedias focus on entry-level messaging services for emerging markets complements Synchronicas presence in these regions. Iseemedias flagship product, Iseedocs, uses patent-pending streaming technology to reduce network bandwidth consumption by as much as 90 per cent when downloading email attachments. The technology will be integrated into the next version of Synchronica Mobile Gateway.

“This acquisition adds 180m end-users to Synchronicas addressable market worldwide and brings us that much closer to breaking the magical 1bn barrier”, says Synchronica CEO, Carsten Brinkschulte. “In these high-growth, high-churn emerging markets, the further strengthened Synchronica can continue to help operators differentiate themselves and reduce churn with an advanced, bandwidth-efficient messaging platform that supports any phone.”