Synchronica Unveils Mobile Gateway 5

Synchronica has announced the launch of Mobile Gateway 5, a complete mobile messaging suite that enables operators to offer push email and synchronization, instant messaging, social networking services, and web feeds to consumers and business users regardless of the handset they use.
Synchronica says that Mobile Gateway 5 enables operators to provide a broad range of mobile messaging services from a single platform, aimed at increasing data usage and subscriber loyalty. Mobile Gateway enables users to connect to existing Internet communities, such as Facebook, Gmail, Google Talk, and web feeds, driving traffic and user uptake, but also enables operators to create their own email and instant messaging communities, creating the stickiness that reduces churn.
Based on open industry standards, Mobile Gateway 5 is a clientless solution which works on virtually any handset in use today, ensuring fast take-up in a large addressable market.
New key features introduced with Mobile Gateway 5 include Mobile instant messaging, Mobile SNS, and Web feed subscriptions.  The email-to-SMS, email-to-MMS, and push-to-WAP gateways of Mobile Gateway 5 connect literally any phone to email, IM, and SNS – ideal for emerging markets where PC-based access remains limited and entry-level devices continue to dominate. The solution delivers mobile email, IM, web feeds, and SNS through established technologies, such as SMS and MMS for basic handsets, as well as via the industry standard IMPS, IMAP, and ActiveSync for mid- to high-end handsets.
“With Mobile Gateway 5, we are providing a one-stop solution for next-generation mobile messaging, says Synchronica CEO, Carsten Brinkschulte- While our competitors are busy replicating the social network sites with proprietary clients for a rather limited number of high-end devices, we are using a clientless, industry standards-based approach to connect users to email, IM, SNS, and web feeds – offering a true mass market solution with the largest possible addressable market and service uptake. Mobile Gateway 5 provides operators in particular in emerging markets with a solution that can significantly increase revenues from data traffic and can help to combat the number one problem – churn.”
Mobile Gateway provides push email and PIM synchronization for consumer mail services such as Gmail, Yahoo, and Hotmail / Windows Live, as well as for business servers, such as Microsoft Exchange, Sun Java Communications Suite, and Lotus Domino. Mobile Gateway does not require users to install additional software on the handset or behind the firewall.
The combination of this zero footprint architecture with an additional over-the-air provisioning module for service activation increases adoption rates and improves the overall user experience, says Synbchronica. Mobile Gateway 5 uses open industry standards, such as Push IMAP and SyncML, to integrate with the native email and synchronization clients built into more than 1.5 billion devices from major handset manufacturers including Nokia, Sony Ericsson, Samsung, Motorola, and others.
For mobile IM, Mobile Gateway 5 supports the standards IMPS and XMPP and connects to the IM client built into handsets from Nokia, Sony Ericsson, and other leading device manufacturers.

Array