US mobile network T-Mobile has added 14 new music streaming services to its Music Freedom program, more than doubling the number of media services currently in the program.
The package enables T-Mobile customers to access unlimited streaming music without using up their data allowance, and has been wildly successful following its launch this summer, with the number of T-Mobile customers streaming music each day jumping almost 300 per cent.
The Music Freedom package has become a major draw for consumers, with a recent survey of US wireless users showing that the service was cited by 25 per cent of respondents as a reason that have switched or would consider switching to T-Mobile.
Among the streaming services added were Google Play Music, Xbox Music and SoundCloud, all of which were voted for by T-Mobile users in an online poll. Also added to the package were a number of specialist channels such as Jazzradio, radioPup, Rockradio and Bollywood service Saavn.
"Music Freedom is pro-consumer, pro-music and pure Un-carrier," said John Legere, president and CEO of T-Mobile. "And today we're taking another huge step toward our ultimate goal of including every streaming music service in the program. Anyone can play. No one pays. And everyone wins."