T-Mobile Rolls Out Ad-funded Games

T-Mobile has become the first UK mobile operator to offer its customers free mobile games. Customers can access at least one new ad-funded game per week by joining T-Mobiles Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Paramount Pictures, which is using the game to promote the movie, Madagascar: Escape 2 Africa.
The content is being hosted and managed by digital ad-funded entertainment specialist Digistores, and new games will be made available each week. Games scheduled to appear in the coming weeks include IQ Booster, Pro-Bowling, Pool Star and Einsteins Brain Game. Digistores service will only offer customers games that are compatible with their particular handsets and can automatically detect the games that will work on individual devices.
The games are available to people who subscribe to T-Mobiles webnwalk data plan. In exchange for watching two full-screen, targeted adverts before starting the game and two more after the game has finished, customers get the game for free and will not be hit with any hidden charges.
Within the UK, customers will not be charged for the data required for downloading the game or accessing the ads. The full screen, interstitial adverts are interactive and enable the user to visit an advertisers mobile site or click to call or text the advertiser. There will be no limitations on the number of games that can be downloaded or how many times each game can be played.
Damien Byrne, Head of New Proposition Development at T-Mobile UK, says:
The launch of ad-funded games further strengthens T-Mobiles mobile gaming offering to consumers. We continue to make mobile gaming easier than ever before and a more enjoyable experience for our customers.