Table4ME and bemoko Launch UAE Mobile Reservation Service

Online reservation service Table4ME has partnered with bemoko to launch the first mobile web restaurant reservations service in the United Arab Emirates (UAE). The service offers real-time restaurant reservations at the JW Marriott, Dubai (www.marriottdiningatjw.ae/mobile) and The Yas Hotel, Abu Dhabi (www.TYHDining.mobi).

Capitalizing on a mobile penetration rate in excess of 200 per cent in the UAE (according to the TRA) and a predicted growth of 11 per cent in smartphones over the next three years (according to the Arab Media Summit), interactive mobile is predicted to become a way of life for many consumers across the region.

“In a recent survey conducted by Effective Measure and Spot On PR, it was found that 45 per cent of all Middle East & N. Africa internet users surveyed use their mobile phones to access the internet, rising to 50 per cent among internet users in the United Arab Emirates,” notes Table4ME founder, Kristie Goshow. “This is a fantastic indicator for the future of mobile web services, and what could be easier that booking your favourite restaurant, with access to real-time availability and special offers. Unlike hotels and airlines, no advance payment is required, and therefore mobile reservations offer a new level of convenience and accessibility to busy consumers.”

bemoko says that by using the bemokoLive mobile delivery platform to create mobile sites for restaurant clients, Table4ME can deliver the best mobile experiences in the shortest time. Unlike a mobile app, the Table4ME mobile web service will recognise the type of smartphone being used to access the booking service and serve up the booking widget to match the handset’s capabilities. For restaurants using the Table4ME reservation system, mobile bookings are instantly confirmed into their electronic diary, with no human intervention required.