Almost half of UK households will have one or more tablets by the end of next year, according to YouGov’s Media, Technology & Telecoms Outlook for 2014.

As reported a couple of days ago, YouGov is forecasting that there will be more than 20m tablets in circulation in the UK once al this year’s Christmas presents have been unwrapped, and Russell Feldman, director of YouGov’s technology & telecoms division believed that in 2014, the devices will become ubiquitous, with approaching half of households having one in their possession.

“Tablet sales will come from both new owners entering the market for the first time but also to current owners that are looking to purchase another device,” said Feldman. “Our most recent research shows that among those who do not own a tablet, 20 per cent are in the market to buy one with the majority (84 per cent) looking to purchase one in 2014. Furthermore, 15 per cent of current owners are looking to purchase another tablet and of these 86 per cent expect to get one by the end of 2014. It will soon be the case that people will not think whether they will get a tablet, but when.”