Mobile video programmatic platform TabMo has launched in the UK.
TabMos offering is principally targeted at trading desks, and promises single point of access to a full technology stack, including data suppliers, premium inventory and video creative. Its platform features real-time access to available mobile inventory, in-depth geo-location GPS targeting and analytics, and support for native mobile ad formats.
The company was founded in France in 2013, and has two offices – an ad operations team in Paris, and a R&D facility in Montpelier. UK operations will be led by Chris Childs, who joins from BrightRoll, the programmatic video ad firm acquired by Yahoo last year. 
“Brands now need a straightforward and failsafe way to connect with the mobile audience that is relevant to them,” said Childs. “TabMo enables this engagement and I look forward to driving its growth in this new phase of its development.”
We interviewed TabMo about the launch last week at Dmexco. Watch the site for the full video later today.
