Mobile-first advertising company TabMo has appointed three new team members to support the increased use of its Hawk platform. This includes the managed and self-serve options, as well as a growth in the number of agencies and advertisers signing up to the unique co-managed trading model.

TabMo’s hybrid offering complements its managed and self-service solutions; clients can monitor their campaigns via direct access to the platform, while also benefitting from the expertise of the company’s in-house trading, client services and creative teams. The new hires reinforce TabMo’s focus on personalised client support and facilitating truly integrated campaigns that run across multiple channels.

Stefan Regelous has been selected for the newly-created role of platform development manager within the client services team, and will provide support and technical knowledge to TabMo’s co-managed and self-service customers. By understanding the specific business needs of each client, he can ensure they optimise TabMo’s Hawk platform for their own individual use. He joins from location data company, Blis, where he was a technical account manager.

Denneshia Henry joins from Bauer Media Group UK, where she was account director. As senior agency sales manager at TabMo, she will use her cross-channel sales experience to build and maintain relationships with agencies and help to develop client strategies for commercial opportunities.

Matthew Stark, previously an ad ops specialist at AI specialist GumGum, takes up the role of platform operations manager at TabMo. He will combine in-depth technical expertise with clear communication skills to ensure clients have the knowledge they need to run effective campaigns.

Chris Childs, managing director for TabMo in the UK said: “An ongoing objective for TabMo is to provide a service structure that is right for the specific business needs of each of our clients. Our co-managed offering ensures they can deliver the best and most effective campaigns possible, using a combination of their own insight and our various in-house skills; Stefan, Denneshia and Matthew each bring core expertise and experience that will enable us to reinforce this remit.”

TabMo’s demand-side platform (DSP), Hawk, is the only device-ID centric platform that links connected screens (desktop, mobile and digital out-of-home) via mobile-first data. It enables advertisers to run integrated multichannel campaigns through one platform, providing hyper-local targeting models, custom-built private marketplaces and bespoke creatives.