Mobile advertising firm TabMo has launched a tool that will enable advertisers to use one platform for all their programmatic guaranteed media trading across multiple channels. Rubicon Project, Smart AdServer, Soundcast, and Ströer Digital are the first supply side platforms (SSP) to adopt the technology.
OmniGuaranteed will be available to advertisers through TabMo’s Hawk demand side platform (DSP), enabling them to control their digital investments by device and to manage the optimisation of their campaigns from within the DSP.
According to TabMo, media traders using Hawk as a self-serve platform will be able to activate cross-device media plans, adapt their creatives for each channel, and guarantee the delivery of campaigns within a brand safe environment.
“Programmatic guaranteed gives our agency and brand customers the benefits of advertising automation as well as the security and transparency of guaranteed media buys,” said Hakim Metmer, TabMo co-founder. “By making ‘OmniGuaranteed’ available on our Hawk platform, we offer a single point of entry to marketers that want to access as many premium cross-device publishers as possible.”