Programmatic Lunch

TabMo teams up with Zeotap for 'precision' mobile advertising

Tyrone Stewart

TabMo Hawk ZeotapMobile creative demand side platform (DSP) TabMo is linking up with Zeotap, a mobile data platform, to enable advertisers to deliver ‘precision targeting’ to specific audiences.

Through the partnership, advertisers will be able to develop their own creatives and deliver them with precision. Zeotap’s data platform, ZeoCore, uses anonymised ID-verified mobile data – as well as raw data on app downloads and usage – to develop audience segments for mobile advertising. These audience segments are now available to customers using TabMo’s mobile DSP, Hawk.

“Our mission is to democratise access to accurate and relevant data in every major advertising market,” said Léonard Steger, country manager at Zeotap. “The partnership with TabMo matches a sophisticated but straightforward creative process with unique data segments to drive advanced campaign results.”

Renaud Biet, co-founder of TabMo, added: “Mobile usage, and consequently mobile advertising, continues to grow at an exponential rate.  However, there’s a world of difference between good and bad ads; if brands want to be effective they need the right technologies.  Having a great creative only works when seen by the right people.  Working with Zeotap helps us to deliver ‘precision advertising’ to our customers.”