Taboola and MSN Sign Global Ad Partnership

MSNTaboola has signed a deal with Microsoft to bring its content recommendation and native ads to MSN worldwide.

The deal builds on the companies existing partnership, which sees Taboola providing ads on desktop and mobile across 28 markets, taking that number to a total of 50, localised in 24 different languages.

MSN has also deployed Taboola’s Full Page Personalisation offering on its US site, enabling it create customised designs of the entire site based on real-time data, tailored by audience segment.

“MSN is one of the largest global publishers, aggregators and distributors of premium content online, enabling our media partners worldwide to reach hundreds of millions of consumers every month,” said Joe Cepollina, universal store principal program manager lead at Microsoft. “Through our relationship with Taboola, we have built a new pillar of scalable monetization while giving our audiences a more deeply immersive and personalized content experience.”

Globally, the MSN sites draw in over 397m monthly unique visitors, according to a November 2015 report from comScore Media Metrix.