Taboola has announced the renewal of its long-standing partnership with Reach PLC.

This new multi-year agreement extends their exclusive collaboration into its thirteenth year.

Under the renewed deal, Reach will continue leveraging Taboola’s suite of tools to expand its audience, enhance user engagement, and drive revenue across its extensive portfolio spanning the UK, Ireland, and the U.S. Key publications include the Mirror, the Express, and OK!, among others.

Reach will maintain its use of Taboola Feed, an integrated feed offering readers personalised, multi-format content recommendations; Explore More, designed to deepen user sessions and engage visitors coming directly from social media and apps; and exclusive in-article ad units.

Additionally, Reach will now adopt Taboola’s Header Bidding product, enabling publishers to improve monetization capabilities.

Adam Singolda, Founder and CEO of Taboola, stated: “Reach is a great example of a publisher that continues to keep up with readers year after year. They’ve shown a commitment to long-term growth in boosting both readership and engagement. We’re proud to be heading into our thirteenth year together, and we’re especially excited to see the opportunities that Header Bidding brings.”

Piers North, Chief Revenue Officer for Reach, said: “We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership. Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences.”