Quick-service restaurant (QSR) Taco Bell is rolling out a more personalised experience for its customers, with personalised menu recommendations and offers for registered users of its mobile app.

The solution, powered by omni-channel personalisation company Certona, supports individual guest preferences, past dining history, pricing, and menus based on the current location, weather, or restaurant the customer is in. Certona has been supporting Taco Bell’s personalisation efforts since early last year.

“Taco Bell is all about satisfying our fans with the most craveable dining experience imaginable,” said said Taco Bell director, eCommerce, Derrick Chan. “Of course, we know each of our fans has their favourites and their own preferences. As a forward-looking company, we’re using the latest machine learning and AI technology to better deliver on those individual preferences. That’s why we are thrilled to work with Certona and leverage their proven personalisation platform with real-time support to present our fans with the most immediately craveable menu items every time they use our app, reducing the ordering friction and satisfying their appetite.”