Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today is the final day of profiles, and we’re covering the last
Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today, we move on to our industry sector awards, and cover the
Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today, we look at winners that made great uses of data and
Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Today, weve got four campaign categories, covering a wide variety of mobile
Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Today, were focusing on five campaign categories, from integrated through to social.
Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Three more for you today… Mobile App Install CampaignTeletext Holidays and Yodel
Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Three more for you today… Most Effective Native Advertising Campaign The award
Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Four more for you today…Most Effective Mobile-first ServiceThe winner of the Most
Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Today, its our Peoples Choice categories, voted for by the mobile marketing
Every day for the next two week’s we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. We begin our round-up today with a look at the winners of
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support