2017 Predictions

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2017 Predictions

2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.

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2017 Predictions

2017 Predictions: Euclid Analytics

Euclid Analytics CEO Brent Franson provides top three retail trends he expects to see in 2017. In 2016, we saw retailers begin to adapt to a changing retail landscape. Various brick-and-mortar retailers

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2017 Predictions

2017 Predictions: Sizmek

Alex Rahaman, VP of programmatic for StrikeAd at Sizmek, shares his predictions for the next year in mobile advertising Have you ever waited so long for an opportunity that when

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2017 Predictions

2017 Predictions: Collective Bias

Holly Pavlika, SVP of marketing and content at Collective Bias, gives the forecast for influencer marketing in 2017. 2016 was an amazing year for influencer marketing. Not even the changes in

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2017 Predictions

2017 Predictions: Juniper Research

Juniper Researchs Windsor Holden and Lauren Foye share their top three predictions for tech trends in the year ahead. Advent of PSD2 heralds banking disruption The implementation of PSD2 (Directive

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2017 Predictions

2017 Predictions: Publicis Media

Scott Curtis, ?European mobile strategy & development director at Publicis Media, shares his top predictions for the coming year. The mobile phone is arguably the most important device that humanity has

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2017 Predictions

2017 Predictions: Manifesto

Jim Bowes, CEO and co-founder of Manifesto, shares his top predictions for the coming year. As 2016 draws to a close, it is time for brands to consider which technology

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2017 Predictions

2017 Predictions: Sublime Skinz

Lisa Menaldo, managing director UK at Sublime Skinz, shares her vision for the transformation of mobile advertising in 2017. For advertisers, 2016 has been a challenging year. as the realisation sets

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2017 Predictions

2017 Predictions: Fetch

 Julian Smith, head of strategy and innovation at Fetch, takes a look ahead at how chatbots and virtual assistants are leading us into a new era of conversational marketing. From

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2017 Predictions

2017 Predictions: Shareability

Erick Brownstein, partner and chief strategy officer at Shareability, shares his top predictions for the coming year Today, we reach into our pockets and find devices with hardware and software

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Resources

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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