20th Century Fox has teamed up with Odeon Cinemas and Snapchat to promote the release of X-Men: Dark Phoenix. Using Snapchat’s ‘Marker Tracking’ lens, cinemagoers across Europe will be able
Twentieth Century Fox has partnered with Snapchat to create a new AR lens promoting the release of Deadpool 2 in cinemas. The World Lens is one of the first in
Disney has reportedly come to an agreement with ‘several major Hollywood movie studios’ that would see them link up on the company’s digital movie service. Studios including 20th Century Fox,
21st Century Fox, owners of the 20th Century Fox film studio, has teamed up with Ericsson and Telstra, Australia’s largest telecoms and media company, to create a content delivery solution
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform
20th Century Fox is promoting the latest film in the X-Men series, X-Men: Apocalypse by purchasing nine Sponsored Lenses on Snapchat, hoping to appeal to the messaging services key teenage
2oth Century Fox is premiering the first episode of Outcast, its new TV drama, on Facebook Live two weeks ahead of its first airing on TV. The episode will be streamed simultaneously on
The US Army has teamed up with 20th Century Fox to create a viral video and responsive website promoting new film Independence Day: Resurgence that gives US Army recruiting access
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support