5G

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5G

“It can transform the whole industry”: ViacomCBS discusses the 5G opportunity

Senior Vice President of Strategy & Business Development, Streaming and Head of Mobile at ViacomCBS Networks International and Senior Vice President and General Manager of ViacomCBS Digital Studios International discuss the 5G oppotunity that exists for the entertainment sector

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ViacomCBS calls on industry to work together to harness full 5G potential

The call comes alongside the release of a white paper setting out the eight areas where VCNI believes the technology will have the biggest impact across the entertainment sector

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Sir David Attenborough to help showcase 5G potential in interactive AR app

The interactive app, inspired by The Green Planet, will enable users to see ‘holographic’ video of Attenborough alongside plants and animals in their surroundings

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DAZN teams up with KDDI to offer 5G sport viewing

DAZN will launch its first 5G payment plan integration, enabling customers with 5G-enabled handsets to enjoy higher quality streams, with faster download speeds and latency, from 11 December

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Huawei links up with Cambridge Wireless on private 5G testbed

The 5G mobile private network within Cambridge University’s Science Park – which will go live in January 2021 – will enable businesses to undertake research and application in areas such as autonomous vehicles, clean energy, and remote surgery

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EE unveils immersive 5G sports viewing service for iPhone 12

The ‘Match Day Experience’, delivered through the BT Sport app, aims to revolutionise the way people watch sports at home with video, social, and augmented reality features

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Blackberry handsets rise from the ashes again, this time with a 5G device

OnwardMobility will carry out product planning and market development, while FIH Mobile will design and manufacture the device

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EE to debut 5G-powered augmented reality dress at BAFTA Awards

EE  will debut the world’s first 5G-powered augmented reality (AR) dress live on the red carpet at the EE British Academy Film Awards 2020 on 2 February. The dress, designed by

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Mindshare Trends Report reveals concerns over advertising and apathy over 5G

A report on Mindshare’s launch of its Mindshare Trends Report for 2020, which reveals concerns over advertising and apathy over 5G

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AT&T switches on 5G for customers in 10 cities

Customers in cities including Los Angeles, Milwaukee, and Pittsburgh now have access to the fifth generation of mobile networks

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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