Almost two-thirds of ad blocker users (63 per cent) believe that the use of personal data to create targeted ads is an invasion of privacy, according to a survey conducted
Intrusive and unsafe advertisements are a common problem when surfing the web on phone, tablet, or laptop. Luckily, there are many options for both free and paid ad blocking software
The vast majority of young adults understand the importance of advertising to ensuring the internet continues to remain available in the same capacity, but the invasive nature of advertising means
Adblocking rates are on the decline, falling by more than two per cent over the last few years, but publishers are now losing more money due to the software. The
Publishers looking to use technology to circumvent adblockers without permission risk eroding trust and losing users, according to research YouGov, conducted on behalf of Adblock Plus maker Eyeo. The survey
British internet users are well-aware of the importance of advertising in order to keep the internet operating for free, but they demand more control of their experience to stop them
With the latest update to its Chrome web browser, Google is increasing its efforts to eliminate abusive and disruptive advertising, with sites that host particularly egregious examples finding all their
Growth in the use of ad blockers by UK consumers has slowed to single digits this year, indicating that the figure may be stabilising at around one quarter of internet
The IAB UK has announced that GroupM and Publicis Media, two of the largest media agency groups, have successfully completed their Gold Standard certification process. These two certifications bring the
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support