Ad Tech

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Ad Tech

ICO issues real-time bidding regulation warning

A report on the warning from the Information Commissioner’s Office to the ad tech industry that it will regulate real-time bidding if the industry does not clean up its act

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Ad Tech

ICO ad tech report: Can digital marketing repent and be born again?

Teavaros Nico Pizzolato discusses the ICOs recent claims that the ad tech industry is violating data protection laws and what can be done to help online advertising to continue to

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Ad Tech

OpenX lays off around 100 employees as part of strategy shift

Ad tech company OpenX has reportedly let go of around 100 employees as part of a strategic move aimed at better positioning the ad exchange for growth. The layoffs have

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Ad Tech

Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath

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Ad Tech

AT&T to buy digital ad firm AppNexus for reported $1.6bn

AT&T has agreed to acquire ad tech firm AppNexus in a deal that could reportedly be worth around $1.6bn. The deal, which was heavily rumoured last week, could see AT&T

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Ad Tech

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The

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Ad Tech

Pandora buys digital audio ad tech firm AdsWizz for $145m

Pandora CEO Roger Lynch Music streaming service Pandora is set to acquire AdsWizz, a digital audio ad tech company, for $145m through a combination of cash and stock. The deal

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Ad Tech

Marketers want to see a code of ethics in ad tech, Iotec releases manifesto

89 per cent of marketers would like to see the ad tech industry a code of ethics implemented in order to address concerns around media buying transparency, according to a

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Ad Tech

Sizmek promises to offer full transparency on its ad tech platform

Sizmek CEO Mark Grether Independent buy-side advertising platform Sizmek has said it will now offer ‘full transparency’ across its AI-enabled platform in a bid to give agencies and advertisers more

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Ad Tech

DoubleVerify sells majority stake to Providence Equity

DoubleVerify CEO and president Wayne Gattinella Private equity firm Providence Equity Partners has acquired a majority stake in DoubleVerify, a digital media measurement software and analytics company. The terms of

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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