Ad Tech

ICO issues real-time bidding regulation warning

A report on the warning from the Information Commissioner’s Office to the ad tech industry that it will regulate real-time bidding if the industry does not clean up its act

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ICO ad tech report: Can digital marketing repent and be born again?

Teavaros Nico Pizzolato discusses the ICOs recent claims that the ad tech industry is violating data protection laws and what can be done to help online advertising to continue to

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OpenX lays off around 100 employees as part of strategy shift

Ad tech company OpenX has reportedly let go of around 100 employees as part of a strategic move aimed at better positioning the ad exchange for growth. The layoffs have

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Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath

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AT&T to buy digital ad firm AppNexus for reported $1.6bn

AT&T has agreed to acquire ad tech firm AppNexus in a deal that could reportedly be worth around $1.6bn. The deal, which was heavily rumoured last week, could see AT&T

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Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The

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Pandora buys digital audio ad tech firm AdsWizz for $145m

Pandora CEO Roger Lynch Music streaming service Pandora is set to acquire AdsWizz, a digital audio ad tech company, for $145m through a combination of cash and stock. The deal

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Marketers want to see a code of ethics in ad tech, Iotec releases manifesto

89 per cent of marketers would like to see the ad tech industry a code of ethics implemented in order to address concerns around media buying transparency, according to a

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Sizmek promises to offer full transparency on its ad tech platform

Sizmek CEO Mark Grether Independent buy-side advertising platform Sizmek has said it will now offer ‘full transparency’ across its AI-enabled platform in a bid to give agencies and advertisers more

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DoubleVerify sells majority stake to Providence Equity

DoubleVerify CEO and president Wayne Gattinella Private equity firm Providence Equity Partners has acquired a majority stake in DoubleVerify, a digital media measurement software and analytics company. The terms of

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