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Adblock Plus unveils new criteria for Acceptable Ads initiative

Eyeo, the maker of Adblock Plus, has announced new mobile-specific criteria for its Acceptable Ads initiative, which aims to whitelist specific advertisers who will then be exempt from Adblock Plus

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AdBlock Plus founder launches browser extension to fight fake news

Eyeo, the firm behind Adblock Plus, has launched a web browser extension aimed at fighting the rise of fake news, while also keeping the users’ browsing history private. The ‘Trusted

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Facebook generated over $700m of its revenue from adblock users

Facebook is said to have generated $709m of its advertising revenue from showing ads to adblock users on desktop, after implementing tamper-proof technology last year. The $709m figure relates to

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37,000 users downloaded a fake Adblock Plus extension for Chrome

Chrome users who have recently downloaded an extension to block out advertising may want to double check whats on their computer, after a fake Adblock Plus extension made it through

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Adblock Plus continues battle with Facebook, as both sides escalate efforts

Adblocking service Adblock Plus is continuing its fight against Facebook’s ‘walled garden’ approach to advertising, scaling up its efforts to circumvent the social network’s protection measures after Facebook made attempts

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Adblock Plus releases latest version of its iOS browser

Adblock Plus has released the fully Apple sanctioned Adblock Browser for iOS 2.0 on the App Store for all iOS devices. The updated Adblock Browser doesn’t interfere with other app

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German appeals court rules in favour of AdBlock Plus in publisher battle

The German appellate court in Munich has ruled in favour of AdBlock (ABP) in all of its three separate cases against German publishers. The appeals lodged by RTL Interactive, ProSiebenSat.1

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Adblock Plus owner Eyeo acquires Flattr, to pay online content creators without ads

Eyeo founder Till Faida: “This is a game-changer.” Eyeo, the parent company behind Adblock Plus, has acquired Flattr, an online micropayments company set up by Pirate Bay founder Peter Sunde in 2010

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Dell, Condé Nast and M&C Saatchi join Adblock Plus Acceptable Ads Committee

Adblock Plus (ABP) has named the first members of its Acceptable Ads Committee (AAC), the independent review board responsible for managing its controversial whitelist program. Acceptable Ads is controversial because

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AdBlock Plus hits back at IAB claims that adblock users are stagnating

AdBlock Plus (ABP) has fired back at the Interactive Advertising Bureau (IAB) after YouGov research, commissioned by the Bureau, revealed that UK adblocking adoption had plateaued at 22 per cent

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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