Viants Adelphic delivers programmatic audio inventory via Rubicon Project

Adelphic, a self-service platform for cross-channel programmatic advertising, has used an integration with Rubicon Project to provide advertisers and brands with a means to buy and manage domestic and international


Adelphic joins forces with DoubleVerify to address pre-bid viewability and brand safety

Adelphic, a Viant-owned self-service platform for cross-channel programmatic advertising, has teamed up with online media verification firm DoubleVerify to add pre-bid viewability and brand safety targeting to its platform. Through


Adelphic integrates Integral Ad Science, sees video viewablility reach 70 per cent

Adelphic, a programmatic advertising platform owned by Time Inc’s Viant, has added viewability verification from analytics company Integral Ad Science (IAS) – and seen video viewability climb ‘as high as


Time Inc.s Viant Agrees Acquisition of Programmatic Ad Platform Adelphic

Viant, Time Inc.’s people-based advertising technology company, has agreed to purchase mobile and cross-channel programmatic advertising platform Adelphic. The deal, of which the terms were undisclosed, is expected to close


Smaato Platform Gives Partners Real-Time Control

Real-time mobile ad platform Smaato has revealed a major expansion of its mobile monetisation solution for its demand-side platform, provide partners with the tools to optimise their mobile ad traffic.


xAd and Adelphic Partner for Location-Based Programmatic Buying

xAd has partnered with with mobile DSP Adelphic to integrate its location-based ad tech into Adelphic’s platform, creating what claims to be “the first turnkey way of activating precise location


Adelphic Partners with Opera Mediaworks

Mobile and cross-channel demand-side platform Adelphic has partnered with Opera Mediaworks in order to bring high quality video to mobile programmatic buyers through its platform, making it the only brand-focused

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