AdLedger

IBM, Omnicom, Publicis consortium lays out foundation for blockchain use

AdLedger, a non-profit research and development consortium for blockchain standards, has laid its first foundations for the use of blockchain in advertising. The consortium’s Blockchain Education Working Group – which

AdLedger

IBM links up with Salon Media and AdLedger consortium on blockchain advertising project

IBM has joined forces with online news outlet Salon Media and non-profit blockchain standards consortium AdLedger to pilot a blockchain project that aims to bring more transparency to digital advertising.

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