Adobe

Storyblok appoints ex-Adobe Marketing VP as new CMO
Adobe

Storyblok appoints ex-Adobe Marketing VP as new CMO

Storyblok has appointed Mark Wheeler as its new CMO. Wheeler brings a wealth of CMS industry experience, having served as a Marketing Director at Adobe for seven years and as

Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency
Adobe

Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Mobile Marketing Magazine sits down with Adobe’s, Vice President of Marketing Strategy and Communications, Stacy Martinet to address the implications of AI on deepfakes, the fusion of AI and storytelling and

In Pictures: Adobe uses AI to reimagine UK locations as F1 tracks
Adobe

In Pictures: Adobe uses AI to reimagine UK locations as F1 tracks

Adobe has partnered with artist Rich McCor, also known as Paperboyo on social media to show what circuits would look like in famous locations across the UK and Ireland, ahead of the

Adobe and Figma terminate £16bn merger
Adobe

Adobe and Figma terminate £16bn merger

Adobe and Figma have announced they are mutually terminating their merger agreement, which would have seen Adobe acquire Figma’s platform for $20 billion (£16 billion). In a statement, the computer

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Adobe

VidMob picks up $50m in funding backed by Adobe and Shutterstock

VidMob will use the round – which takes the total it has raised across rounds to almost $100m – to support its global expansion, new eCommerce initiatives, ongoing investment into advanced technology, and data science

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Adobe

Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Adobe

Adobe, Twitter, New York Times join forces to fight fake content

The Content Authenticity Initiative will see Adobe develop a content attribution system

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Adobe

Adobe unveils new AI-powered Photoshop Camera app

The Photoshop Camera app is powered by Adobe Sensei

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Adobe

“We want to free the fun”: Three on its digital transformation

Three’s Darran Kolodziej, digital insight manager, and Ruphinder Chahal, eCommerce execution consultant, talk abot the mobile network provider’s digital transformation

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Adobe

Businesses aware of need for personalisation but suffer from data and tech shortcomings

Adobe research finds that a lack of data skills, no data-centric culture, and no unified tech plaform stop businesses from personalising customer experiences

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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