Adwords

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Adwords

Google retires AdWords and DoubleClick brand names

Google has announced the biggest-ever rebranding of its advertising platform, retiring both the DoubleClick and AdWords brands in an effort to streamline the different entry points for both advertisers and

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Adwords

German court tells Amazon to stop luring in people who cant spell Birkenstock

A German court has ruled that Amazon must stop luring internet shoppers to its marketplace that have misspelt the name of popular German sandal maker Birkenstock. The injunction relates to

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Google Adwords adds status reports and metric to see effectiveness of shopping campaigns

Google AdWords has introduced two features to help advertisers identify product data gaps and measure the competitiveness of their shopping campaigns. Product status reporting is aimed at helping to recover

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Google embraces the power of machine learning in new ads and analytics products

Google has introduced an array of products using the power of machine learning give marketers better data insights and targeting opportunities. The first of these products is Google Attribution, which

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Google introduces smart advertising to all advertisers

Google has begun rolling out smart display campaigns to all advertisers on AdWords, enabling them to reach more customers on the Google Display Network (GDN). Using Google’s machine learning, smart

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Google Introduces Scripts Support for TrueView in AdWords

Google has introduced scripts support for TrueView and six-second bumper ads to its online advertising service, AdWords, in a bid to make video campaign management easier. Google says this will enable

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Google Brings Cross-device Measurement to DoubleClick

Google has announced that its DoubleClick ad platform, responsible for a massive 69 per cent of the online advertising sector, will be adding cross-device measurement for the first time, potentially

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Google I/O Keynote Reveals Payments, Wearables, IoT and More

Googles annual I/O developer conference, when the company rolls out its plans for the year ahead and what developers, businesses and consumers can expect to see in the near future,

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Adwords

Google AdWords Introduces Vertical-specific Ad Formats

Google has introduced a number of new features for its AdWords display advertising network, including a number of ad formats designed for specific industry verticals including automotive and hotels. The

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Google AdWords Express App Launched Worldwide

Google has launched its AdWords Express App in all countries where the platform is already available on desktop, enabling businesses to manage and create ads directly from mobile devices. The

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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