Google retires AdWords and DoubleClick brand names

Google has announced the biggest-ever rebranding of its advertising platform, retiring both the DoubleClick and AdWords brands in an effort to streamline the different entry points for both advertisers and


German court tells Amazon to stop luring in people who cant spell Birkenstock

A German court has ruled that Amazon must stop luring internet shoppers to its marketplace that have misspelt the name of popular German sandal maker Birkenstock. The injunction relates to


Google Adwords adds status reports and metric to see effectiveness of shopping campaigns

Google AdWords has introduced two features to help advertisers identify product data gaps and measure the competitiveness of their shopping campaigns. Product status reporting is aimed at helping to recover


Google embraces the power of machine learning in new ads and analytics products

Google has introduced an array of products using the power of machine learning give marketers better data insights and targeting opportunities. The first of these products is Google Attribution, which


Google introduces smart advertising to all advertisers

Google has begun rolling out smart display campaigns to all advertisers on AdWords, enabling them to reach more customers on the Google Display Network (GDN). Using Google’s machine learning, smart


Google Introduces Scripts Support for TrueView in AdWords

Google has introduced scripts support for TrueView and six-second bumper ads to its online advertising service, AdWords, in a bid to make video campaign management easier. Google says this will enable


Google Brings Cross-device Measurement to DoubleClick

Google has announced that its DoubleClick ad platform, responsible for a massive 69 per cent of the online advertising sector, will be adding cross-device measurement for the first time, potentially


Google I/O Keynote Reveals Payments, Wearables, IoT and More

Googles annual I/O developer conference, when the company rolls out its plans for the year ahead and what developers, businesses and consumers can expect to see in the near future,


Google AdWords Introduces Vertical-specific Ad Formats

Google has introduced a number of new features for its AdWords display advertising network, including a number of ad formats designed for specific industry verticals including automotive and hotels. The


Google AdWords Express App Launched Worldwide

Google has launched its AdWords Express App in all countries where the platform is already available on desktop, enabling businesses to manage and create ads directly from mobile devices. The

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