Africa

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Africa

Facebook launches COVID-19 Information Center in 17 sub-Saharan African countries

As the spread of COVID-19 expands to new countries that hadn’t been nearly as affected before, Facebook has decided to add its Coronavirus Information Centers in 17 African countries. The

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Africa

MTN signs Out There Media to deliver digital advertising across Middle East & Africa

South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub. The deal will

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Africa

Alphabets Loon set to deploy internet-transmitting balloons in Kenya

Loon, the Alphabet-owned company focused on bringing internet connectivity to rural populations, has announced its first commercial deal, which will see it partner with Telkom Kenya to deliver online access

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Africa

UK biometrics firm launches ‘selfie-driven’ healthcare in Nigeria

UK-based biometrics platform SmilePass has partnered with Kwara State in Nigeria to launch a universal health insurance program aimed at helping to bring primary medical care to the rural state’s

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Africa

Alphabet plans African expansion, with $20m in grants for digital nonprofits planned

Google owner Alphabet is planning on expanding a number of initiatives across African following Google CEO Sundar Pichais recent trip to Nigeria. While in Lagos, Pichai announced plans to increase

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Africa

Blis Partners With Mobiclicks for Location Ads in Africa

Location data specialist Blis has announced a strategic partnership with African mobile marketing firm Mobiclicks that will bring its location-based ad products and solutions to the sub-Saharan African market. With

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Africa

IFC Project Delivers Internet to 10m in Emerging Markets

Global development organisation IFC, a member of the World Bank Group, has completed its project to connect more than 10m people in 31 developing countries to affordable broadband in an

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Africa

Half a Billion Smartphones to be Sold in Africa Before End of 2020

Smartphone sales in Africa are set to explode over the next five years, with this year expected to see smartphones outselling feature phones on the continent for the first time,

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Africa

Sliide Airtime Exchanges Data for Branded Content in Nigeria

Sliide Airtime, Africas first lock screen content delivery platform, is preparing to expand from its initial launch market of Nigeria to the wider African market, having announced investment from African

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Africa

Vodafone and TransferTo Partner to Accelerate Mobile Payments

Leading global mobile payments hub TransferTo has partnered with the Vodafone Group, signing a framework agreement to enable real-time international money transfers using Vodafones M-Pesa mobile banking accounts. Powered by

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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