Marketing and PR leaders are AI-induced anxiety around job security, sleepless nights over SEO volatility and landing PR coverage, new data has revealed. According to search-driven content agency No Brainer, which surveyed
Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According
YouTube has launched a new element within its Creator Studio, where creators will have to disclose when they upload AI-generated content. YouTubers creators will now be required to check a
Apple is reportedly in talks with the parent company of Google, Alphabet, to license its Gemini GenAI tools for iPhones. According to Bloomberg, the two tech giants are in active talks
The European Parliament has approved a provisional AI legislation that ensures safety and compliance with fundamental rights while boosting innovation. In an announcement, the trade body revealed the Artificial Intelligence
The UK government has launched a new campaign aimed at driving up investment opportunities in scale-ups. The ‘Science and Tech is our Superpower’ campaign from the government aims to target
Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl
OpenAI has announced the appointment of three new members to its board of directors as a first step to its commitment to expansion. The AI giant revealed, Dr. Sue Desmond-Hellmann,
Pinterest has launched an innovative new AI tool, body type ranges, allowing users to self-select what body types are featured in their search results. The new preference setting is currently
VOXI by Vodafone has become the first telecoms company in the UK to launch a large language model (LLM) AI chatbot. The chatbot, which has been developed in partnership with
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research