Alphabet

Meta and Alphabet Q4 ad sales unlikely to reflect AI investments
Alphabet

Meta and Alphabet Q4 ad sales unlikely to reflect AI investments

Ad sales from technology giants including Meta and Alphabet may not reflect their investments in generative AI. According to Reuters, advancements in technology will most likely be muted when companies report

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Alphabet

Amazon, Facebook, Alphabet, Apple all beat expectations in face of coronavirus

Amazon, Facebook, Alphabet, and Apple have all released their latest quarterly earnings reports – all four managing to exceed Wall Street expectations by varying degrees, despite having to contend with the Covid-19 pandemic

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Alphabet

Top tech CEOs face grilling from US Congress

The hearing in Washington saw Facebook’s Mark Zuckerberg, Google owner Alphabet’s Sundar Pichai, Amazon’s Jeff Bezos, and Apple’s Tim Cook face a barrage of questions from members of the House Judiciary’s antitrust subcommittee

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Alphabet

Alphabet hits $1 trillion market cap landmark

Alphabet CEO, Sundar Pichai Google’s parent-company Alphabet has become the fourth company in history to hit a market capitalisation value of $1 trillion, CNBC reports. It follows Apple, which reached

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Alphabet

Alphabet and Amazon fortunes differ on back of latest earnings

Alphabet bounced back from a tough opening period of the year, seeing shares rise by over seven per cent, by reporting higher than expected revenue and earnings in the second

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Alphabet

India opens Google antitrust probe over alleged Android abuse

India has reportedly ordered an investigation into Google over antitrust concerns. The investigation centres around the Alphabet-owned company’s alleged abuse of the dominant position of its Android mobile operating system

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Alphabet

Alphabet stock drops five per cent following report of slowest growth in three years

Google’s parent company, Alphabet, experienced a five per cent drop in its stock after the trading floor closed, following the release of its Q1 2019 earnings report. The report outlined

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Alphabet

Alphabet shares sink despite healthy profit

Google parent company Alphabet reported a 22 per increase in revenue, reaching $39.3bn, in the fourth quarter of 2018. This topped Wall Street estimates, but the company still saw its

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Alphabet

Alphabet executives sued over alleged covering up sexual harassment claims

A new lawsuit has been filed against board members of Alphabet, Google’s parent company, claiming leadership continuously covered up claims of sexual harassment by high-level executives. The allegations specifically cite

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Alphabet

Alphabet to launch drone delivery in Finland next year

Alphabet is set to begin trialling its drone delivery service in Finland – months after it began testing the service in Australia. The drone delivery service comes from Wing, which

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

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Talking Mobile App Maturity with Airship

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

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A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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