Consumers listening to Global radio stations on their Amazon Alexa-powered smart speakers can use voice commands to interact directly with the ad and buy the ‘Berocca Boost’ energy supplement
People in the UK with Alexa-enabled devices are able to say ‘Alexa, Explore Abu Dhabi’ and be taken on a voice tour of the capital of the United Arab Emirates
Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands
Amazon is developing an improved version of its Echo speaker and making progress on its home robot, nicknamed Vesta, according to Bloomberg. Sources close to the matter revealed the newest
Amazon Alexa will now be able to provide people in the UK with expert health information thanks to a partnership with the National Health Service (NHS), the government has announced.
Amazon is reportedly developing an Alexa-powered wearable device that can recognize and react to human emotions, according to Bloomberg. The device, which may be similar to a Fitbit or Apple
LG is going is rolling out Amazon Alexa support to to its 2019 TV models featuring artificial intelligence (AI) in 14 countries. The update will be rolled out to customers
WaterAid, an international non-profit organisation focused on clean water, sanitation, and hygiene initiatives, has introduced its first-ever Alexa voice skill with the help of digital product and innovation consultancy Hi
Amazon is preparing to take on Apple by releasing Alexa-powered wireless earbuds that look and act in a similar way to the popular AirPods. According to Bloomberg, citing people with
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support