AOP

AOP partners with Fenestra on sell side supply chain transparency

The Association of Online Publishing (AOP) is teaming up with blockchain ad trading platform Fenestra to increase financial transparency in the sell side supply chain. The pair say the partnership

AOP

Adblocking rates reach three-year low, but revenue losses climb: report

Adblocking rates are on the decline, falling by more than two per cent over the last few years, but publishers are now losing more money due to the software. The

AOP

Ad blocking losses rise to £630,000 per publisher in the UK

Ad blocking remains a serious problem for publishers and marketers, with almost 30 per cent of ad impressions on desktop blocked in 2017, according to new figures from the Association

AOP

60 per cent of Publishers Expect Programmatic Partnership Growth

60 per cent of publishers are expecting programmatic partnerships to increase over the course of 2016, with a further eight of of ten viewing data monetisation as a key area

AOP

AOP and Media Trust Launches Ad Quality Co-op

The Association of Online Publishers (AOP) and The Media Trust have partnered to launch the UKs first ad quality and malware prevention co-operative. The partnership will provide AOP members with

AOP

UK Publisher Digital Revenues Grow to £416.2m in 2015

UK publishers saw digital revenues increase once again in 2015, with £416.2m spent overall, up 5.2 per cent year-on-year, according to new figures from the Association of Online Publishers (AOP)

AOP

Ad Blocking Tops Publisher Concerns in AOP Census

The level of tension in the publishing industry around ad blocking was laid bare yesterday when the Association of Online Publishers (AOP) revealed the results of its seventh annual Content

AOP

Mobile Accounts for 56 Per Cent of UK Users Online Time

Mobile now accounts for 56 per cent of UK users’ time spent online, according to the latest figures from comScore. Smartphones account for 41 per cent of the figure, with

AOP

AOP Event looks at Innovation in Mobile Media

The Association of Online Publishers (AOP) is holding an Innovation in Mobile Media Forum at White Rabbit Studios in Shoreditch tomorrow, from 2-5pm. Speakers include Claire Barry, head of digital strategy

AOP

Two is Better Than One

The Association of Online Publishers (AOP) has released the results of a study into the effectiveness of cross-device advertising carried out by in conjunction with PHD, Manning Gottlieb OMD, Celtra

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