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Google snatches app marketing crown from Facebook

Google now has a higher number of attributed installs than Facebook

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App ad market to surge to over $64bn by 2020

The app advertising market is set to increase by a staggering 136 per cent between 2017 to 2020, growing from the $27.1bn recorded last year to $64.1bn in two years’

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Busting nine of the biggest myths in app install fraud

App install fraud is much more common than most marketers realise. The team at Machine explains why so many people assume theyre unaffected, and what they can do to avoid

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Google Adds Direct App Installs to Search

Google is testing the ability to install apps directly from search results, without needing to go via the Play Store. Its this last bit which is key – app install

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AppsFlyer Reveals Ad Network Performance Figures

Mobile ad measurement platform AppsFlyer has released the latest version of its Performance Index, rating the ability of the top mobile media sources for their ability to drive scalable, high-quality

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Facebook App Install Ad Spending Quadruples

Marketers spent nearly four times (293 per cent) as much on Facebook mobile app install ads in Q2 2015 compared to Q2 2014, according to a new study from Kenshoo,

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Google To Penalise Full Page App Install Ads

Googles crusade for a mobile-friendly web has already seen it implement the so-called Mobilegeddon – a refinement of its search algorithms that saw non-mobile-friendly websites suffer. Now, it is addressing

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Google Rethinking Interstitial Ads Due to High Abandonment Rates

Google has released the results of an internal study it has carried out, revealing that 69 per cent of visitors who were served an interstitial app install ad for its

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Case Study: Scotts Miracle-Gro Uses Mobile App to Grow Engagement

Gardening might not be the first industry youd think of when it comes to embracing the power of mobile marketing, but industry leader Scotts Miracle-Gro has been making use of

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App Marketing Costs See Unprecedented Year-on-Year Growth

The cost of acquiring loyal users for app developers is continuing to grow at high rates, with Aprils cost per loyal user (CPLU) figure of $2.74 (£1.79) an 80 per

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