App Store Optimisation

How to make more money with ASO

App Store Optimization (ASO) has become a highly important factor for any app developer to consider. Getting it wrong means your app isn’t reaching its full potential. ASO as a

App Store Optimisation

App Store Optimisation trends 2019 – Lab Cave

Last month Lab Cave’s CMO, Enric Pedró, gave interesting insights on App Store Optimisation (ASO) trends for this year. At the Mobile Trends Summit, which was held in London on

App Store Optimisation

MWC 2018: Talking Organic Growth with The ASO Co

David Murphy discusses the science behind app store optimisation with James Bott, CEO and co-founder of The ASO Co. Check out our MWC 2018 tag for more coverage and videos

App Store Optimisation

Paid app installs can boost organic downloads by up to 150 per cent

While most marketers are aware that paid media usually results in an increase in sales, installs or whatever other metric for success youre using, new data from Tune suggests that

App Store Optimisation

65 per cent of app downloads come from organic searches

Around two thirds of app downloads are still coming from organic searches within app stores and online, according to figures from Adjust and App Annie, emphasising the importance of app

App Store Optimisation

Americans spend 10 hours a year shopping in mCommerce apps

Mobile users in the US spent an average of 50 minutes in shopping apps every month during H1 2017, according to an App Annie report. That’s equivalent to 600 minutes,

App Store Optimisation

Apple Cracking Down on Non-functional and Out-of-date Apps

Apple will next week start removing non-functioning and outdated apps from the App Store, in an attempt to make it easier for users to find the apps they are looking for. The

App Store Optimisation

Tuned In

David Murphy talks app marketing with Peter Hamilton, CEO of Tune. MM: So Peter, give us the beginner’s guide to Tune please. PH: Sure, we are 360 people now. We

App Store Optimisation

Mobile Action Snaps Up Appmind

App Store intelligence and optimization firm Mobile Action has acquired ASO (App Store Optimisation) tool Appmind. Mobile Action said the acquisition will help accelerate the companys growth by providing additional

App Store Optimisation

Changes to App Store Ranking Algorithm Combat Keyword Stuffing

Apple has tweaked the algorithm used to decide App Store rankings in order to crack down on keyword stuffing, the practice of using lengthy titles for apps to include as

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