App Store Optimisation

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App Store Optimisation

How to make more money with ASO

App Store Optimization (ASO) has become a highly important factor for any app developer to consider. Getting it wrong means your app isn’t reaching its full potential. ASO as a

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App Store Optimisation

App Store Optimisation trends 2019 – Lab Cave

Last month Lab Cave’s CMO, Enric Pedró, gave interesting insights on App Store Optimisation (ASO) trends for this year. At the Mobile Trends Summit, which was held in London on

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App Store Optimisation

MWC 2018: Talking Organic Growth with The ASO Co

David Murphy discusses the science behind app store optimisation with James Bott, CEO and co-founder of The ASO Co. Check out our MWC 2018 tag for more coverage and videos

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App Store Optimisation

Paid app installs can boost organic downloads by up to 150 per cent

While most marketers are aware that paid media usually results in an increase in sales, installs or whatever other metric for success youre using, new data from Tune suggests that

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App Store Optimisation

65 per cent of app downloads come from organic searches

Around two thirds of app downloads are still coming from organic searches within app stores and online, according to figures from Adjust and App Annie, emphasising the importance of app

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App Store Optimisation

Americans spend 10 hours a year shopping in mCommerce apps

Mobile users in the US spent an average of 50 minutes in shopping apps every month during H1 2017, according to an App Annie report. That’s equivalent to 600 minutes,

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App Store Optimisation

Apple Cracking Down on Non-functional and Out-of-date Apps

Apple will next week start removing non-functioning and outdated apps from the App Store, in an attempt to make it easier for users to find the apps they are looking for. The

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App Store Optimisation

Tuned In

David Murphy talks app marketing with Peter Hamilton, CEO of Tune. MM: So Peter, give us the beginner’s guide to Tune please. PH: Sure, we are 360 people now. We

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App Store Optimisation

Mobile Action Snaps Up Appmind

App Store intelligence and optimization firm Mobile Action has acquired ASO (App Store Optimisation) tool Appmind. Mobile Action said the acquisition will help accelerate the companys growth by providing additional

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App Store Optimisation

Changes to App Store Ranking Algorithm Combat Keyword Stuffing

Apple has tweaked the algorithm used to decide App Store rankings in order to crack down on keyword stuffing, the practice of using lengthy titles for apps to include as

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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