At today’s Worldwide Developer Conference (WWDC) in San Jose, Apple executives announced a collection of highly-anticipated new products and software updates that will be released between now and Fall 2019.
Amazon is reportedly preparing to introduce a high-fidelity music streaming platform and is currently in talks with large music rights-holders over its upcoming launch. According to Music Business Worldwide, citing
Apple Music has reportedly surpassed Spotify in terms of paid subscribers in the US, holding around 2m more paying users. According to the Wall Street Journal, citing people familiar with
A new partnership between Apple and American Airlines will enable Apple Music subscribers to stream Apple Music’s entire content library aboard any domestic flight equipped with complimentary Viasat satellite wi-fi.
Apple has acquired Asaii, a music analytics startup which uses internet data to scout up-and-coming artists, for a fee believed to be under $100m. According to Axios, citing a source,
Reddit (u/reesyy) It looks like Apple is working on a personalised playlist for its Apple Music subscribers which shows users what their friends are listening to on the service –
Apple’s music streaming service is expected to have more paying subscribers in the US than Spotify by the end of this year, as it continues to slowly eat away at
Apple has reportedly launched an internal division dedicated to music publishing and music publishers, led by the company’s former legal director of iTunes International. According to Music Business Worldwide, Elena
Apple is closing in on Spotify in the US music streaming market and looks set to eclipse the service as earlier as this summer, if current growth rates continue. Apple
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support