Apple Archives - Mobile Marketing Magazine

Apple

EU initiates proceedings to enforce Apple’s compliance with DMA

The European Commission has launched two key proceedings to ensure Apple fully complies with the Digital Markets Act (DMA). The first proceeding will address the interoperability of iOS connectivity features

Apple

Apple pressures Patreon: Switch to its billing or face app store removal

Apple has warned that it will pull the crowdfunding app Patreon from the App Store if creators persist in using unauthorised third-party billing methods or deactivate transactions on iOS, rather

Apple

Apple introduces new EU payment options with fees to comply with DMA

Apple has announced it is revising its business terms in the EU to allow developers to link to external payment systems or promote offers from other platforms that do not

Apple

Taboola to oversee ads in Apple News and Stocks

Taboola has partnered with technology giant, Apple to power native advertising for the Apple News and Apple Stock apps, including in the UK. According to Axios, the move will provide

Apple

Apple approves Epic Games Store for iOS despite rejecting it twice

Apple has approved Epic Games’ marketplace app on iOS devices in Europe after rejecting it twice. This approval comes after Epic Games, the parent company of Fortnite, accused the technology

Apple

Apple blames EU regulations for delaying AI features in Europe

Apple has announced a delay in launching three new artificial intelligence (AI) features in Europe due to regulatory challenges posed by the European Union’s Digital Markets Act (DMA). While these

Apple

Apple scraps BNPL service in the US

Apple has announced it is discontinuing its buy now, pay later (BNPL) offering in the US, in favour of a new instalment loan service set to launch “later this year.”

Apple

Apple integrates ChatGPT into iPhone to enhance AI capabilities

Apple has launched a range of new AI-powered features through a new partnership with OpenAI. At the technology giant’s annual Worldwide Developers Conference in Cupertino, California, Apple executives unveiled “Apple

Apple

Data: Apple iPad ad ranked ‘worse’ than controversial Crush campaign

Apple’s latest advert, “Worlds Made on iPad” has ranked lower than its Crush campaign, which received backlash from creatives. According to the marketing platform, System1, which ranks individual ads on

Apple

Apple apologises crush advert that ‘missed the mark’

Apple has apologised for its new advert promoting the new iPad Pro following backlash from creatives. The advert, titled “Crush” features a hydraulic press methodically flattening a collection of instruments, video

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Apple

Video Interviews

Member Content

Popular Topics

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Global mobile and digital marketing information, expert advice and updates straight to your inbox

Complete the form below: