Spotify calls out Apple’s anti-competitive practices on consumers in new ad

Spotify has launched a new campaign that showcases the restrictions that Apple places on developers. Some of these restrictions prevent users from being able to easily learn about new deals


WATCH: Apple unveils Chinese New Year ‘Shot on iPhone’ campaign

Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc


WATCH: Apple adds to ‘Relax, it’s iPhone’ campaign with two new ads

Apple has launched two new adverts adding to its ‘Relax, its iPhone’ campaign. The latest campaign by the tech giant showcases the relief that parents can experience thanks to new


Apple wins 2023 Emmy for outstanding commercial

Apple has picked up an Emmy Award for outstanding commercial at the 2023 Creative Arts Emmy Award ceremony in Los Angeles. The technology giant’s “The Greatest” advert, which was directed by


Apple & Google face scrutiny over risk management practices of app stores

Technology giants Apple and Google have been asked by The European Commission to clarify their risk management regarding their online platforms for purchasing apps. Under the new regulation, Digital Services Act


Apple partners with David Hockney to bring ‘Christmas cheer’ to London’s Battersea Power Station

Technology giant Apple has partnered with British artist David Hockney to “Christmas cheer” to London’s Battersea Power Station. Until Christmas Day, a pair of Christmas trees will light up the


WATCH: Apple ensures user voice is ‘never lost’ in new ad

Apple has released a new advert to promote its new software update, showcasing voice-preservation technology which allows users to recreate their own voice to ensure that it’s”never lost”. Directed by


Marketers file Apple App Store complaint with CMA

The Marketers for an Open Web (MOW) has made submissions to the CMA’s investigation into Apple


The CMA investigates Apple over unfair App Store terms

The Competition and Markets Authority (CMA) has decided to proceed with the investigation following complaints from developers about the App Store


Mobile marketing alliance formed for smooth transition to post-IDFA world

The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update

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