Apple is reportedly in talks with the parent company of Google, Alphabet, to license its Gemini GenAI tools for iPhones. According to Bloomberg, the two tech giants are in active talks
Former Apple executive, Pete Distad, has been named CEO of the new sports streaming service- a joint venture formed by ESPN, FOX and Warner Bros. Discovery. Distad, who most recently
Epic Games has slammed Apple for “trying to cynically kill off developers that stand up to them” following the tech giant terminating an account held by the company. The comments
Apple has partnered with renowned director Takashi Miike to launch the latest instalment of the technology giant’s Shot on iPhone project. The 19-minute mini-movie series, “Midnight”, centres around a taxi
Apple has been slapped with a €1.8 billion fine by The European Commission for “abusing its dominant position” in the market for the distribution of music streaming apps, including Spotify,
Spotify has launched a new campaign that showcases the restrictions that Apple places on developers. Some of these restrictions prevent users from being able to easily learn about new deals
Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc
Apple has launched two new adverts adding to its ‘Relax, its iPhone’ campaign. The latest campaign by the tech giant showcases the relief that parents can experience thanks to new
Apple has picked up an Emmy Award for outstanding commercial at the 2023 Creative Arts Emmy Award ceremony in Los Angeles. The technology giant’s “The Greatest” advert, which was directed by
Technology giants Apple and Google have been asked by The European Commission to clarify their risk management regarding their online platforms for purchasing apps. Under the new regulation, Digital Services Act
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research