AppLovin to buy mobile app measurement startup Adjust

Adjust will retain its brand and continue operating as a distinct company


Movers and Shakers: Magic Leap, Adimo, Simple, AppLovin, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Players of mobile games are reluctant to identify as ‘gamers’

Three-quarters of Brits have admitted to playing a mobile game, with smartphone users playing mobile games on average three times a week, according to mobile game developer platform, AppLovin. Despite


Voice search, header bidding and more creative mobile ads

In the latest in our series of predictions pieces running between Christmas and the New Year, Katie Jansen, CMO of AppLovin, identifies three trends to look out for in 2019.As


AppLovin acquires in-app header bidding solution Max

Mobile gaming platform AppLovin is strengthening its ad offering today with the acquisition of Max, a leading in-app header bidding solution, for an undisclosed amount. The acquisition is aimed at


App Marketing 101

In the early days of apps, life used to be so simple. You built it, released it into the app store(s), spread the word about it and waited for the


Orient Hontai Capital Acquires AppLovin for $1.4bn

Chinese private equity firm Orient Hontai Capital has acquired a majority stake in US-based independent mobile marketing platform AppLovin for $1.4bn (£1.07bn). AppLovin will continue its standard operations and maintain


What Big Brands Can Learn From Mobile Games Marketers

As brands and marketers work to transform their advertising strategies to meet the mobile-first philosophy, Johannes Heinze, managing director EMEA at AppLovin, argues that they should look to the original


Mobile Video Ad Spend has Almost Tripled in 2015

Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters

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