AppNexus

Marfeel links up with AppNexus and Rubicon Project on header bidding

Marfeel, a Barcelona-based ad tech firm, has joined forces with AppNexus and Rubicon Project to develop server-to-server header bidding technology. The collaboration sees Marfeel become the latest member of Prebid.org,

AppNexus

AppNexus unveils fee-transparent SSP for buyers

Adtech firm AppNexus is building on its existing agreements with direct publishers and partnerships with third-party transparency companies to create one of the programmatic ad industrys first fee-transparent supply-side platforms

AppNexus

AT&T to buy digital ad firm AppNexus for reported $1.6bn

AT&T has agreed to acquire ad tech firm AppNexus in a deal that could reportedly be worth around $1.6bn. The deal, which was heavily rumoured last week, could see AT&T

AppNexus

AT&T reportedly considering acquisition of AppNexus

Less than a week after its acquisition of Time Warner received approval, US mobile operator AT&T is reportedly in talks to purchase ad tech firm AppNexux. According to Cheddar, which

AppNexus

AppNexus launches Guaranteed Views, offering 100 per cent viewability at scale

Independent ad tech firm AppNexus has unveiled its latest marketplace product, Guaranteed Views, which sees the company attempt to compete with the digital duopoly of Facebook and Google by offering

AppNexus

SoundCloud forms programmatic partnership with AppNexus

SoundCloud has teamed up with ad tech company AppNexus to make its audio and video inventory available programmatically via the AppNexus Marketplace. The partnership is aimed at giving advertisers the

AppNexus

Movers & Shakers: SpotX, AppNexus, Quantcast, Snap, Yoyo and TIM

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

AppNexus

Movers & Shakers: Glispa, AppNexus, Truth and Nano Interactive

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

AppNexus

AppNexus launches first-ever programmable DSP

Ad tech company AppNexus has launched the ‘industry’s first’ programmable demand side platform (DSP) which uses machine learning to prevent fraud, ensure brand safety and help traders execute strategies. The

AppNexus

Movers & Shakers: AppNexus, Criteo, Roast, Selligent, Prism

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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